Las Vegas, NV. & Winnipeg, MB, Monday, June 4, 2012
World Market Center Las Vegas and Palliser Furniture Upholstery announced today that Palliser has signed a multi-year lease to display its products in Showroom B-770 of Building B in the Modern Trends area. After their first and successful showing at the Winter 2012 Market, Palliser is excited to make this commitment which will allow them to build upon their very successful business with their current retailer base and allow a focus on the western retailers in both the US and Canada, including international retailers who attend the Las Vegas market.
“We saw over 500 retailers during the past market in January. Many had not shopped our line in the past 5 years”, said Cary Benson, President of Sales and Marketing for Palliser.
Palliser is a Canadian-based manufacturer of custom upholstered and motion furniture with manufacturing facilities in Central Mexico and Canada. Palliser produces a full range of upholstered product in fabric and leather including stationary, motion, recliners and is the industry leader in the fast-growing home theater category. The design range includes transitional, contemporary and traditional. Palliser offers over 300 cover choices and the majority of products are available in all covers. The unique strength of Palliser is its ability to produce its full range within North America and deliver custom furniture in a very reasonable time.
“The depth and breadth of the Palliser line with its infinite ability to configure the combination of product and cover is a business model that fits perfectly with the small to medium-size retailer in western states” stated Benson. “We know that many of these retailers attend the Vegas market and this creates the opportunity for them to view the Palliser line and for us to showcase the product and all of its possibilities.”
The Vegas market is an excellent complement to Palliser’s show strategy according to Art DeFehr, CEO of Palliser. “As a North American producer of custom furniture we can now reach both our large and smaller retail partners through a strategy that reflects the geography and international character of the company. Palliser now displays in High Point and Vegas in addition to the Toronto plus a private annual Winnipeg show for its Canadian customers and a private show in Mexico.
“Palliser is a leading North American furniture manufacturer with great designs, service and the ability to customize products for their customers. We are thrilled to begin a long term partnership that fuels their continued success at World Market Center,” said Craig Staack, Vice President of Business Development for International Market Centers, Home Furnishings, Las Vegas.